My glossary focuses on economics as in class we have been studying economic vocabulary in English, and it is the topic from which I have benefited the most.
a generic product
noun
A generic product is something that is sold on the name of the product i.e. what it actually is, rather than having a brand name.
https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/12025-generic-product.html
Many stores carry generic goods for lower prices than goods with brand names. For example, generic soft drinks, which say “Cola” instead of having a brand name like Coke or Pepsi, are usually less expensive.
https://globalyouth.wharton.upenn.edu/glossary/generic-goods/
Example: You can have a cheaper lifestyle by buying generic products instead of the branded ones which aren't always better quality.
en: un produit générique
business venture
noun
The business venture definition is a new business that is formed with a plan and expectation that financial gain will follow. Often, this kind of business is referred to as a small business, as it typically begins with a small amount of financial resources.
https://www.upcounsel.com/business-venture-definition
Example: there are some major differences between setting up an ordinary business venture and starting a credit union.
en: entreprise commerciale
Business-to-business (B2B)
noun
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer.
https://www.investopedia.com/terms/b/btob.asp
Example: B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.
en: interentreprise / commerce entre entreprises
buyer persona
noun
A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face and how they make decisions.
https://www.socialmediatoday.com/news/what-is-a-buyer-persona-and-why-is-it-important/507404/
Example: Creating buyer personas, and continually using them to guide your business, can help keep you centered on the needs of your customers.
en: profil d'acheteur
greenwashing
verbal noun
activities by a company or an organization that are intended to make people think that it is concerned about the environment, even if its real business actually harms the environment
https://www.oxfordlearnersdictionaries.com/definition/english/greenwash?q=greenwashing
Example: A common form of greenwashing is to publicly claim a commitment to the environment while quietly lobbying to avoid regulation.
en: le blanchiment écologique
hardship
noun
Hardship is a situation in which your life is difficult or unpleasant, often because you do not have enough money.
https://www.collinsdictionary.com/dictionary/english/hardship
Something that causes or entails suffering or privation
https://www.merriam-webster.com/dictionary/hardship
Example: the economic hardships due to the financial crisis have caused bancruptcy for many companies all across the world
en: difficulté, épreuve
ideal customer profile (ICP)
adjective + noun
An ideal customer profile is defined as the type of company that would benefit the most from your product or service. Companies that fit your ICP are most likely to buy and continue to use your product, making them extremely important for business growth.
https://about.crunchbase.com/blog/what-is-an-ideal-customer-profile-and-how-do-you-create-one/
en: profil client idéal
infamous
adjective
having a reputation of the worst kind : notoriously evil
Infamous has a small range of meanings, and none of them are ones that most people would care to be described with. It may mean "notoriously evil," "disgraceful," or "convicted of an offense bringing infamy" (infamy is "evil reputation brought about by something grossly criminal, shocking, or brutal").
not the opposite of famous
https://www.merriam-webster.com/dictionary/infamous
Example: the infamous serial killer has been given a life sentence
en: tristement célèbre
market segmentation
noun
Market segmentation is a technique you can use to divide your customer base into subgroups based on shared characteristics, such as age, income, hobbies and location. The aim of segmentation is to tailor marketing efforts to your ideal customer profile (ICP), i.e. the customers most likely to buy your product or service.
https://www.yieldify.com/blog/types-of-market-segmentation/
Example: market segmentation can drive significant growth.
en: la segmentation du marché
price skimming
verbal noun
Price skimming is a pricing strategy where the price of goods or services is set high at the time of launch and then lowered as consumers become more familiar with it.
https://www.priceintelligently.com/blog/bid/183669/ride-the-demand-curve-price-skimming-and-your-pricing-strategy
Example: price skimming can help a brand to maintain their image by creating the perception that their product is a high quality "must-have" due to the high price
en: écrémage des prix/du marché
royalties
noun
a payment made to writers, people who have invented things, owners of property, etc. every time their books, devices, land, etc. are bought or used by others
https://dictionary.cambridge.org/fr/dictionnaire/anglais/royalty?q=royalties
Example: you must pay royalties to the artist if you want to publish this video that features their song.
en: indemnités
supply chain
noun
A supply chain is the entire process of making and selling commercial goods, including every stage from the supply of materials and the manufacture of the goods through to their distribution and sale.
https://www.collinsdictionary.com/dictionary/english/supply-chain
Example: many companies are looking to reduce their supply chains because of budget cuts
en: chaine d'approvisionnement
sustainability
noun
Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs.
https://www.mcgill.ca/sustainability/files/sustainability/what-is-sustainability.pdf
The ability to be maintained at a certain rate or level.
"the sustainability of economic growth"
oxford languages
Example: Can you ensure the long-term sustainability of these new buildings?
en: durabilité
target market
noun
the group of people that a company wants to sell its products or services to
https://dictionary.cambridge.org/fr/dictionnaire/anglais/target-market
Example: It is highly important to identify your target market in order to carry out a marketing analysis.
en: le marché cible
to break even
verb
to earn enough money to pay for expenses, without any profit
https://dictionary.cambridge.org/fr/dictionnaire/anglais/break-even
Example: if this business continues to break even then they will have to shut down as it is not profitable
en: atteindre le seuil de rentabilité
to drive growth
verb
to stimulate growth in order to accelerate the process
Example: Using the latest technology will help to drive growth.
en: stimuler la croissance
to pave the way
phrase
if something paves the way to/for something else, it makes the other thing possible
to make progress or development easier
https://dictionary.cambridge.org/fr/dictionnaire/anglais/pave-the-way
Example: Scientists hope that data from the probe will pave the way for a more detailed exploration of Mars.
en: ouvrir la voie
to sue
verb
to take legal action against a person or organization, especially by making a legal claim for money because of some harm that they have caused you
https://dictionary.cambridge.org/fr/dictionnaire/anglais/sue?q=to+sue
Example: the restaurant was sued for food poisoning
en: poursuivre (en justice)
undercut the competition
verb
When a business undercuts its competitors, it charges less than its competitors to attract customers.
https://www.collinsdictionary.com/dictionary/english/undercut
Example: In order to attract more customers we could lower the price of this product, which would allow us to undercut the competition
en: vendre moins cher que la concurrence
wholesaler
noun
A wholesaler is a person whose business is buying large quantities of goods and selling them in smaller amounts, for example to shops.
https://www.collinsdictionary.com/dictionary/english/wholesaler
Example: The wholesaler sells the product in bulk to the retailer who then sells the products individually to the cosumers
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